Objective:  An international client hired your firm to invest$30 million in an industry in a foreign country. assess the viability of investing in theAI Industry in China. research that industry and country andDetermine whether this is a good opportunity or not. In an effort to do so,  submit a reportand presentation to the board of directors in your company. give a description of the industry selected for this purpose using Porter’sFive Forces Model.Part I: Country Research: CHina Industry AI technology6. Legal Environment (legal system, business law, membership in international organizations suchas the U.N., etc.)7. Cultural Environment (Cultural dimensions, culture profile)8. Current Events (discuss the most recent events that involved the country and its impact locallyand internationally)Part II: Industry Research: Porter’s Five Forces Model: applied to the city level. Students need to explain as much aspossible about each one of the 5 forces. In regards to competitors, after giving generalinformation about the specific competitors in the selected city,  give as muchinformation about the main competitors (based on the ones that make 50% of the market share,for example).6.1. Porter’s Five Forces Model original paper.6.2. Investopedia’s 12 application examples document.6.3. Purdue University’s Industry Analysis Assessment document.7. Include as many numeric tables and graphs as appropriate.Part III: Conclusion and Decision:1. What is your decision (invest in the industry/country or not?)2. What are the factors that influenced your decision?3. What are the pros and cons of investing/not investing in the industry/country?4. If you decided to invest in the industry/country, forecast industry growth in the next five years.If you decided not to invest in the industry/country, make an alternative recommendation toinvest in another industry/country and justify your recommendation

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter9: Reaching Global Markets
Section: Chapter Questions
Problem 1DYMP
icon
Related questions
Question
100%


Objective:  An international client hired your firm to invest
$30 million in an industry in a foreign country. assess the viability of investing in the
AI Industry in China. research that industry and country and
Determine whether this is a good opportunity or not. In an effort to do so,  submit a report
and presentation to the board of directors in your company.
 give a description of the industry selected for this purpose using Porter’s
Five Forces Model.
Part I: Country Research: CHina Industry AI technology

6. Legal Environment (legal system, business law, membership in international organizations such
as the U.N., etc.)
7. Cultural Environment (Cultural dimensions, culture profile)
8. Current Events (discuss the most recent events that involved the country and its impact locally
and internationally)
Part II: Industry Research:

Porter’s Five Forces Model: applied to the city level. Students need to explain as much as
possible about each one of the 5 forces. In regards to competitors, after giving general
information about the specific competitors in the selected city,  give as much
information about the main competitors (based on the ones that make 50% of the market share,
for example).

6.1. Porter’s Five Forces Model original paper.
6.2. Investopedia’s 12 application examples document.
6.3. Purdue University’s Industry Analysis Assessment document.

7. Include as many numeric tables and graphs as appropriate.

Part III: Conclusion and Decision:
1. What is your decision (invest in the industry/country or not?)
2. What are the factors that influenced your decision?
3. What are the pros and cons of investing/not investing in the industry/country?
4. If you decided to invest in the industry/country, forecast industry growth in the next five years.
If you decided not to invest in the industry/country, make an alternative recommendation to
invest in another industry/country and justify your recommendation

 

 
Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Similar questions
Recommended textbooks for you
Marketing
Marketing
Marketing
ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Foundations of Business - Standalone book (MindTa…
Foundations of Business - Standalone book (MindTa…
Marketing
ISBN:
9781285193946
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Principles of Management
Principles of Management
Management
ISBN:
9780998625768
Author:
OpenStax
Publisher:
OpenStax College
MARKETING 2018
MARKETING 2018
Marketing
ISBN:
9780357033753
Author:
Pride
Publisher:
CENGAGE L