A profit pool can be defined as the total profits in an industry at all points along the industry ________ chain. a) supply   b) market   c) value   d) seller

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section: Chapter Questions
Problem 5DYMP
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A profit pool can be defined as the total profits in an industry at all points along the industry ________ chain.

a) supply
 
b) market
 
c) value
 
d) seller
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