Please original work In general terms, how will LEGO Company practice mass customization? Specifically: Who are the customer types for LEGO? You may also want to think in term of B2B. Who are the MVCs? The MGCs? The BZs? What are customers buying when they purchase LEGO sets?If customers purchase packages of LEGOs to resell, what else do they need? What is their expanded need set? What is the opportunity to lock customers into a learning relationship and build share of customer for LEGO?Is there any opportunity, ever, at all, for LEGO to build learning relationships with any end user? How and why? Please cite in text references and add weblinks
Please original work In general terms, how will LEGO Company practice mass customization? Specifically: Who are the customer types for LEGO? You may also want to think in term of B2B. Who are the MVCs? The MGCs? The BZs? What are customers buying when they purchase LEGO sets?If customers purchase packages of LEGOs to resell, what else do they need? What is their expanded need set? What is the opportunity to lock customers into a learning relationship and build share of customer for LEGO?Is there any opportunity, ever, at all, for LEGO to build learning relationships with any end user? How and why? Please cite in text references and add weblinks
Chapter13: Services Marketing
Section: Chapter Questions
Problem 1DYMP
Related questions
Question
Please original work
In general terms, how will LEGO Company practice mass customization? Specifically:
Who are the customer types for LEGO? You may also want to think in term of B2B. Who are the MVCs? The MGCs? The BZs?
What are customers buying when they purchase LEGO sets?If customers purchase packages of LEGOs to resell, what else do they need? What is their expanded need set?
What is the opportunity to lock customers into a learning relationship and build share of customer for LEGO?Is there any opportunity, ever, at all, for LEGO to build learning relationships with any end user? How and why?
Please cite in text references and add weblinks
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 2 steps
Recommended textbooks for you
Marketing
Marketing
ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning
Marketing
Marketing
ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Foundations of Business - Standalone book (MindTa…
Marketing
ISBN:
9781285193946
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning