Please original work In general terms, how will LEGO Company practice mass customization? Specifically: Who are the customer types for LEGO? You may also want to think in term of B2B. Who are the MVCs? The MGCs? The BZs? What are customers buying when they purchase LEGO sets?If customers purchase packages of LEGOs to resell, what else do they need? What is their expanded need set? What is the opportunity to lock customers into a learning relationship and build share of customer for LEGO?Is there any opportunity, ever, at all, for LEGO to build learning relationships with any end user? How and why? Please cite in text references and add weblinks

Please original work In general terms, how will LEGO Company practice mass customization? Specifically: Who are the customer types for LEGO? You may also want to think in term of B2B. Who are the MVCs? The MGCs? The BZs? What are customers buying when they purchase LEGO sets?If customers purchase packages of LEGOs to resell, what else do they need? What is their expanded need set? What is the opportunity to lock customers into a learning relationship and build share of customer for LEGO?Is there any opportunity, ever, at all, for LEGO to build learning relationships with any end user? How and why? Please cite in text references and add weblinks

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter13: Services Marketing

Section: Chapter Questions

Problem 1DYMP

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