"Coca Cola Company must expand its knowledge in communication with its customers locally and internationally while adopting new marketing strategies to handle reduced sales levels by offering special discounts or raising the market share during this period. Identify and explain the FOUR (4) Key Customer Markets and provide an example how each market can achieve communication with customers as mentioned in the statement above.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter16: Integrated Marketing Communications
Section16.2: Because You’re Worth It: Imc At L’oréal
Problem 3C
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"Coca Cola Company must expand its knowledge in communication with its customers locally and internationally while adopting new marketing strategies to handle reduced sales levels by offering special discounts or raising the market share during this period.

Identify and explain the FOUR (4) Key Customer Markets and provide an example how each market can achieve communication with customers as mentioned in the statement above.  

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