"Coca Cola Company must expand its knowledge in communication with its customers locally and internationally while adopting new marketing strategies to handle reduced sales levels by offering special discounts or raising the market share during this period. Identify and explain the FOUR (4) Key Customer Markets and provide an example how each market can achieve communication with customers as mentioned in the statement above.

"Coca Cola Company must expand its knowledge in communication with its customers locally and internationally while adopting new marketing strategies to handle reduced sales levels by offering special discounts or raising the market share during this period. Identify and explain the FOUR (4) Key Customer Markets and provide an example how each market can achieve communication with customers as mentioned in the statement above.

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter16: Integrated Marketing Communications

Section16.2: Because You’re Worth It: Imc At L’oréal

Problem 1C

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