Analyze the decision to support Batten's disease versus the Ride for Life. How do each of these two philanthropic programs align with the concept of Strategic Philanthrophy?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
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  1. Analyze the decision to support Batten's disease versus the Ride for Life. How do each of these two philanthropic programs align with the concept of Strategic Philanthrophy?
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