Please original work In an organization, who should "own" the customer relationship?  What does that mean? Please cite in text references and add weblinks

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 11DRQ
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In an organization, who should "own" the customer relationship?  What does that mean?

Please cite in text references and add weblinks

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