Distinguish how the three major types of CRM (strategic, operational, and analytical) can be used to provide successful relationships with customers in terms of acquisition, retention, and development.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter12: Developing And Managing Products
Section: Chapter Questions
Problem 4DYMP
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Distinguish how the three major types of CRM (strategic, operational, and analytical) can be used to provide successful relationships with customers in terms of acquisition, retention, and development. 

 

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