Please origianal work Background inf: You and Emma just love your discussions and debates about performance management and all aspects of CM Tech.  Today proves to be no different.  Emma asks you what it means to create value for the CM Tech shareholders.   What it means to create value for the shareholders of CM Tech and what that means to CM Tech’s customers.  Is it possible to create value for both the customers and the shareholders?   Is it possible that these two goals could be contradictory at times?  Please cite references with weblinks

When the idea first occurred to her, it seemed like such a win-win situation. Now she wasn't so sure. Marge Brygay was a hardworking sales rep for Inspire Learning Corporation, a company intent on becoming the top educational software provider in five years. That newly adopted strategic goal translated into an ambitious, million-dollar sales target for each of Inspire's sales reps. At the beginning of the fiscal year, her share of the sales department's operational goal seemed entirely reasonable to Marge. She believed in Inspire's products. The company had developed innovative, highly regarded math, language, science, and social studies programs for the K— 12 market. What set the software apart was a foundation in truly cutting-edge research. Marge had seen for herself how Inspire programs could engage whole classrooms Of normally unmotivated kids; the significant rise in scores on those increasingly important standardized tests bore Out her subjective impressions. Bur now, just days before the end of the year, Marge's sales were $1,000 short of her million-dollar goal. The sale that would have put her comfortably over the top fell through due to last-minute cuts in one large school system's budget. At first, she was nearly overwhelmed with frustration, but then it occurred to her that if she contributed $1,000 to Central High, the inner-city high school in her territory probably most in need of what she had for sale, they could purchase the software and put her over the top. Her scheme would certainly benefit Central High students. Achieving her sales goal would make Inspire happy, and it wouldn't do her any harm, either professionally or financially. Making the goal would earn her a $10,000 bonus check that would come in handy when the time came to write out that first tuition check for her oldest child, who had just been accepted to a well-known, private university. Initially, it seemed like the perfect solution all the way around. The more she thought about it, however, the more it didn't quite sit well with her conscience. Time was running out. She needed to decide what to do. 1. Donate the $1,000 to Central High, and consider the $10,000 bonus a good return on your investment.

Define and describe the different types of plans defined in Table 17.1 and how organizations use them.

What is the process where managers establish goals and outline how these goals will be met called?

What is the difference between goal, domain, and hybrid planning?

How do the internal and external environments of the organization and its strengths and weaknesses impact the planning process?

Why should managers plan?

Why is performance evaluation critical in strategic planning?

What did you learn about some of the real benefits and limitations of planning by watching this video?

What do you think are some of the difficulties of adding 25 percent more employees for the holiday season? what kind of planning do you think would be needed?