Help formulate an MBA  research proposal on  application of ISO 9004:2018 quality maturity model to my company to be a high performance organization

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter9: The Strategic Management Process: Achieving And Sustaining Competitive Advantage
Section9.6: Measuring And Evaluating Strategic Performance
Problem 1CC: Why is performance evaluation critical in strategic planning?
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