Each company offers similar services, including event planning, catering, transportation, equipment rental, and audio-visual production. At present clients engage different companies for specific services, creating a balanced distribution of business across the market.However, recent shifts in client preferences have disrupted this equilibrium. Clients now prefer the convenience and efficiency of working with a single provider that can offer a comprehensive package of services. This has led to a significant decline in business for some companies that are unable to offer the full suite of services on their own. Some of the challenged faces by the companies include limited service offerings, client convenience where clients prefer working with a single vendor to simplify communication, reduce costs, and ensure seamless service delivery, as well as market saturation. With all four companies competing for the same client base, the market has become oversaturated, leaving some businesses without any opportunities. Recommend with justification from the structure types (functional, multidivisional, holding, matrix, transnational, team and project) , the MOST APPROPRIATE structure for a potential collaboration among the companies to create a one-stop-shop service.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
Problem 2DYMP
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 Each company offers similar services, including event planning, catering, 
transportation, equipment rental, and audio-visual production. At present clients engage different 
companies for specific services, creating a balanced distribution of business across the market.
However, recent shifts in client preferences have disrupted this equilibrium. Clients now prefer the 
convenience and efficiency of working with a single provider that can offer a comprehensive 
package of services. This has led to a significant decline in business for some companies that are 
unable to offer the full suite of services on their own. Some of the challenged faces by the 
companies include limited service offerings, client convenience where clients prefer working with 
a single vendor to simplify communication, reduce costs, and ensure seamless service delivery, as 
well as market saturation. With all four companies competing for the same client base, the market 
has become oversaturated, leaving some businesses without any opportunities.

Recommend with justification from the structure types (functional, 
multidivisional, holding, matrix, transnational, team and project) , the 
MOST APPROPRIATE structure for a potential collaboration among the companies to 
create a one-stop-shop service. 

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