c. Distinguish, using relatable examples, between Ansoff's Market penetration and diversification strategies. (6 marks)
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- . Chapter 9 discusses brand image, positioning, and repositioning. Reflect on McDonald’s brand image prior to and after its repositioning efforts. a. Make a list of several of McDonald’s competitors. b. Construct a perceptual map that includes McDonald’s prior to repositioning versus its competitors. c. Construct another perceptual map that includes McDonald’s after repositioning versus its competitors.d. Compare and contrast the two perceptual maps and write a brief description summarizing your findings18 A company seeking price-skimming strategy tends to set high prices to earn more revenues and they seek to sell larger number of products to have larger market share. Select one: a. False b. True3.1 Identify the various objectives of marketing departments and provide an examplefor each. (10)
- Q46 Select the correct option after identifying the statement/s that is/are false. 1. Ultimately, the difference between advertising and public relations is that advertising takes a longer, narrow view of image and reputation; 2. Ultimately, the difference between advertising and public relations is that advertising takes a longer, broader view of the importance of image and reputation; 3. Ultimately, the difference between advertising and public relations is that public relations takes a shorter, view of the importance of image and reputation ;4. Ultimately, advertising takes a longer, broader view of the importance of image and reputation Select one: a. 1, 4 b. 2,3 &4 c. 1,2,3, &4 d. 1,Q.1. Which concept of marketing focuses on availability and affordability of a product?(a) Production concept(b) Product concept(c) Selling concept(d) Marketing concept.Give three circumstances where respondeat superior does not apply and an agent will be liable to a third party. (Do not give examples Edit View Insert Format Tools Table 12pt v Paragraph v BIU Av2v T² v p Question 22 Name 5 events by law or by will that terminate an agency: 8: با هم ସା ៨ Da Ev D 0
- ANSOFF MATRIX: One of the following statements is NOT true. Select one: a. MARKET PENETRATION includes stimulating how often or frequency of product use b. MARKET PENETRATION includes offers like free shipping for large orders (such as over $100) c. MARKET PENETRATION includes showing new product uses or applications d. MARKET PENETRATION includes converting nonbuyers or nonusers into buyers e. MARKET PENETRATION includes adding product features or increasing its performance1. In markets that are small a(n) _______________ may nominate a general sales agent to act on their behalf for a commission Question options: Airline Importer Customer Freight Forwarder1.Why the limitation of portfilio analysis is it provides an illusion of scientific rigor when in reality positions are based on subjective judgments?
- Q.4. Good marketing is no accident, but a result of careful planning and _____________. (a) Execution (b) Selling (c) Research (d) StrategiesQ.3. The ______________ function of marketing makes the products available in different geographic regions. (a) Production (b) Selling (c) Distribution (d) Promotion.15. ’The management and control of all operational costs in the shipping industry are important factors to be considered if participants in that industry are to remain profitable’.(a) Distinguish between the main categories of shipping cost that operators and ship owners must consider.(b) State the major categories of shipping costs that ship owners and operators are able to control. Give examples to clarify your response.(c) Explain (using appropriate examples) how the costs identified in (b) above can be reduced.
