1: Why are behavioural variables a better indicator of purchasing behaviour than other consumer market segmentation variables. Explain using examples 2: How would you define the four levels of a product in the purchase of a mobile phone? (Hint: Refer to the Total Product Concept as discussed in the Lecture notes) 3: The Homecoming Concert has been organized at Kind Charles Park in Nadi. The organizers wish to determine the ticket prices for the audience. Using your marketing knowledge on setting prices, explain in detail what are some of the factors you will look at to set the ticket prices for the Homecoming Concert at Nadi's King Charles Park. 4: Analyze any 2 'two" major elements of the promotion mix, and explain the advantages and limitations of each. Try and use local examples to support your discussion. 5: Explain the following concept in your own words using local example. You may create a scenario or explain where you have actually seen this concept happening in Fiji. Concept: 'Intermodal Transportation' 6: What measures can marketers take to ensure service quality? Explain in detail using examples. 7: Explain using examples the types of e-marketing activities that may be most effective in reaching you and your friends. 8: Now that we have concluded all our marketing coverage for the semester, explain in detail how marketing help you in your daily life, your family, businesses in Fiji, the community/society as well as Fiji as a whole. Provide examples.| (Ctrl)
1: Why are behavioural variables a better indicator of purchasing behaviour than other consumer market segmentation variables. Explain using examples 2: How would you define the four levels of a product in the purchase of a mobile phone? (Hint: Refer to the Total Product Concept as discussed in the Lecture notes) 3: The Homecoming Concert has been organized at Kind Charles Park in Nadi. The organizers wish to determine the ticket prices for the audience. Using your marketing knowledge on setting prices, explain in detail what are some of the factors you will look at to set the ticket prices for the Homecoming Concert at Nadi's King Charles Park. 4: Analyze any 2 'two" major elements of the promotion mix, and explain the advantages and limitations of each. Try and use local examples to support your discussion. 5: Explain the following concept in your own words using local example. You may create a scenario or explain where you have actually seen this concept happening in Fiji. Concept: 'Intermodal Transportation' 6: What measures can marketers take to ensure service quality? Explain in detail using examples. 7: Explain using examples the types of e-marketing activities that may be most effective in reaching you and your friends. 8: Now that we have concluded all our marketing coverage for the semester, explain in detail how marketing help you in your daily life, your family, businesses in Fiji, the community/society as well as Fiji as a whole. Provide examples.| (Ctrl)
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
Problem 2DYMP
Related questions
Question
Transcribed Image Text:1: Why are behavioural variables a better indicator of purchasing behaviour than other consumer
market segmentation variables. Explain using examples
2: How would you define the four levels of a product in the purchase of a mobile phone? (Hint:
Refer to the Total Product Concept as discussed in the Lecture notes)
3: The Homecoming Concert has been organized at Kind Charles Park in Nadi. The organizers wish
to determine the ticket prices for the audience. Using your marketing knowledge on setting
prices, explain in detail what are some of the factors you will look at to set the ticket prices for
the Homecoming Concert at Nadi's King Charles Park.
4: Analyze any 2 'two" major elements of the promotion mix, and explain the advantages and
limitations of each. Try and use local examples to support your discussion.
5: Explain the following concept in your own words using local example. You may create a
scenario or explain where you have actually seen this concept happening in Fiji.
Concept: 'Intermodal Transportation'
6: What measures can marketers take to ensure service quality? Explain in detail using examples.
7: Explain using examples the types of e-marketing activities that may be most effective in
reaching you and your friends.
8: Now that we have concluded all our marketing coverage for the semester, explain in detail
how marketing help you in your daily life, your family, businesses in Fiji, the community/society
as well as Fiji as a whole. Provide examples.|
(Ctrl)
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