Based on "forbidden city: launching a craft beer in china"  2) What are the key internal corp. factors within EBC and how would you assess Le and Vivian ? 3) What are the key opportunities and threats facing companies competing in the global beer industry in the 21st century (NOW) ? 4) In responding to this industry (market / micro-environment) situation, has the merger of the Indochina Beverage Group and the Dragon Spring Brewery been a success ? Explain your answer.

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter13: Leadership
Section13.8: Transformational, Visionary, And Charismatic Leadership
Problem 3DQ: Despite Ubers apparent success in launching in multiple markets, it continues to post quarterly...
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Based on "forbidden city: launching a craft beer in china" 

2) What are the key internal corp. factors within EBC and how would you assess Le and Vivian ?

3) What are the key opportunities and threats facing companies competing in the global beer industry in the 21st century (NOW) ?

4) In responding to this industry (market / micro-environment) situation, has the merger of the Indochina Beverage Group and the Dragon Spring Brewery been a success ? Explain your answer. 

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