1. Answer the following questions: •What are the different examples of channel members? Define in direct way and provide a real life examples for each (except for marketing specialist and consumer). •Why is packaging known as the "silent salesman"? Explain thoroughly and give an example. •JIT (Just In Time) is a concept in inventory management. Can all companies use this concept? Why or why not? Elaborate.
1. Answer the following questions: •What are the different examples of channel members? Define in direct way and provide a real life examples for each (except for marketing specialist and consumer). •Why is packaging known as the "silent salesman"? Explain thoroughly and give an example. •JIT (Just In Time) is a concept in inventory management. Can all companies use this concept? Why or why not? Elaborate.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Question
1. Answer the following questions:
•What are the different examples of channel members? Define in direct way and provide a real life examples for each (except for marketing specialist and consumer).
•Why is packaging known as the "silent salesman"? Explain thoroughly and give an example.
•JIT (Just In Time) is a concept in inventory management. Can all companies use this concept? Why or why not? Elaborate.
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