The CEO of your organisation has announced a plan to expand the company’s market offering and launch a B2B division for the products and services offered. You are the Marketing Director of a company of your choice (your choice of company should be communicated to your lecturer and approved by week 6 of the semester). You have received a directive from the CEO of your company that, over the next year, the aim is to launch a B2B product line for your company. Given this directive, and your research and industry analysis, you feel empowered to undertake this exercise. You have written to the CEO advising him of your intention to prepare the following on behalf of the company requirement explain the swot evaluation for Dixon’s Seamstress Establishment. The business-to-consumer (B2C) approach has traditionally been used by Dixon’s Seamstress Establishment. The management team has given the marketing team the responsibility of creating a program to enter the B2B market as part of their exploration of new business models. SWOT evaluationStrengthsa reputation for excellence and well-established craftsmanship.Options for branding and design customization.weaknesseslittle background in the market for business uniforms.possible requirement for more production space.opportunitiesgrowing need for branded business attire in sectors like retail, healthcare, and hospitality.heightened attention on brand identity and employee presentation. threatscompetition from well-known providers of uniforms.Economic downturns have an impact on business uniform budgets.
The CEO of your organisation has announced a plan to expand the company’s market offering and launch a B2B division for the products and services offered.
You are the Marketing Director of a company of your choice (your choice of company should be communicated to your lecturer and approved by week 6 of the semester).
You have received a directive from the CEO of your company that, over the next year, the aim is to launch a B2B product line for your company.
Given this directive, and your research and industry analysis, you feel empowered to undertake this exercise.
You have written to the CEO advising him of your intention to prepare the following on behalf of the company
requirement
explain the swot evaluation for Dixon’s Seamstress Establishment.
The business-to-consumer (B2C) approach has traditionally been used by Dixon’s Seamstress Establishment. The management team has given the marketing team the responsibility of creating a program to enter the B2B market as part of their exploration of new business models.
SWOT evaluation
Strengths
a reputation for excellence and well-established craftsmanship.
Options for branding and design customization.
weaknesses
little background in the market for business uniforms.
possible requirement for more production space.
opportunities
growing need for branded business attire in sectors like retail, healthcare, and hospitality.
heightened attention on brand identity and employee presentation.
threats
competition from well-known providers of uniforms.
Economic downturns have an impact on business uniform budgets.
Step by step
Solved in 2 steps
