MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Concept explainers

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Chapter 16.5, Problem 16.14LR
Summary Introduction

To discuss: An influence effects.

Introduction:

Retailing is an important element of marketing for the economy, consumers and manufacturers. Retailing is the process where an organization purchases goods from one supplier and sells them to the consumers directly.

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