MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 16, Problem 1VC
Summary Introduction

Case summary:

Recently, the mall trends are becoming more popular among the people. The one of the famous mall in Country U is mall M. The mall M’s marketing team shares the success story and their experience. They mainly focus on the three key activities.

  • Entertaining and attracting the retailers and tenants,
  • Attracting the focus of the shoppers, and
  • Increasing the presence of the mall M.

There are more than 500 stores in M mall inclusive of clothing’s, restaurant, and many entertainment zones. The tourists were the major visitors of the mall.       

To discuss: The key to the success of the M mall.

Introduction:

A shopping center comes under the head store location. A large shopping mall is consists of more than 800 stores. This popularly attracts people easily with all kind of stores under one roof.

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In your own. Describe below: 1.What is marketing? 2.How do consumers engage in relationship marketing? What strategies can be used to successfully improve relationship marketing? 3.As a customer, what are your value requirements for customer satisfaction? 4.What are some of the key differences between sales and market orientation? 5.Why is marketing important and how does it play an important role in your life?
Adapted from: (Case 18. Nando’s International: Taking chicken to the world. Re-printed with the kind permission of De WitsBusiness School. http://cws.cengage.co.uk/hoffman/students/cases16-18/case_18.pdf)  Critically discuss the role of Strategic Alliances and Joint Ventures in global marketing strategy with reference to Nando’s.Demonstrate how Nando’s can ensure that these partnerships align with their corporate culture, values, and long-termstrategic objectives. Ground your discussion in relevant strategic management models such as Transaction CostEconomics (TCE).
Which of the following questions that an audience may ask focuses on logic?   a. What is your background and experience?     b. How do I know I can trust you?     c. How can I verify this information?     d. Who benefits from this proposal?
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