MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 16, Problem 2AMK
Summary Introduction

To discuss: Value added affects the store’s competitive position.

Introduction:

The retailers are classified into two aspects:

  • Breadth of the product line
  • Value added

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