Chapter 16, Problem 4VC

Summary Introduction

Case summary:

Recently, the mall trends are becoming more popular among the people. The one of the famous mall in Country U is mall M. The mall M’s marketing team shares the success story and their experience. They mainly focus on the three key activities.

• Entertaining and attracting the retailers and tenants,
• Attracting the focus of the shoppers, and
• Increasing the presence of the mall M.

There are more than 500 stores in M mall inclusive of clothing’s, restaurant, and many entertainment zones. The tourists were the major visitors of the mall.       

To discuss: The action taken by M mall to address the challenges.

Introduction:

A shopping center comes under the head store location. A large shopping mall is consists of more than 800 stores. This popularly attracts people easily with all kind of stores under one roof.