MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 16, Problem 11AMK
Summary Introduction

To discuss: The given statement

Given statement:

The only differentiation among the merchant wholesaler and agent and brokers is that the wholesaler owns the title to the products sold.

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Explain the term Merchant wholesalers?
Comment on this statement: “The only distinctionamong merchant wholesalers and agents and bro-kers is that merchant wholesalers take title to theproducts they sell.”
Explain the term Resellers?
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