MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 16, Problem 4BYMP
Summary Introduction

To discuss: Whether wholesalers are needed to support the retailing strategy consistent with selected intermediaries and channels.

Introduction:

Merchant wholesalers are those who own the title of merchandise and independent owner.

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Explain the role of wholesale intermediaries.
Explain the term Merchant wholesalers?
Explain the characteristics of merchant wholesalers.
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