MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 16, Problem 1AMK

a)

Summary Introduction

To discuss: The impact of growing number of dual income households on non-store retailing.

Introduction:

Non-store refers to the business which occurs outside the retail outlet. This retailing involves activities and engages various levels of customers and retailers.

a)

Expert Solution
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Explanation of Solution

Non-store retailing includes online retailing which is becoming a convenient one for dual income households.

Catalogs, direct mails and television home shopping are those which also provide households the convenient retailing alternatives.

b)

Summary Introduction

To discuss: The impact of growing number of dual income households on retailing mix.

Introduction:

Retailing mix includes various activities like managing the store and also the merchandise in the store.

b)

Expert Solution
Check Mark

Explanation of Solution

The retailers have to adjust the mix according to the location and store hours. Working people need a convenient shopping at convenient locations. Now a day’s online orderings and credit cards are becoming very important element for these dual income households.

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