MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 16.2, Problem 16.4LR
Summary Introduction

To discuss: The examples of new forms of self-service retailers.

Introduction:

Self-service is the service where the customers play a vital role. Customers select their goods on their own and pay the bill at checkout point.

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