MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 16, Problem 10AMK
Summary Introduction

To discuss: The development of online retailing with the implications of the retail life cycle.

Introduction:

Retail life cycle indicates the growth and decline process of the retail outlets in 4 stages. They are as follows.

  • Early growth
  • Accelerated development
  • Maturity, and
  • Decline

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