MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 16.3, Problem 16.6LR
Summary Introduction

To determine: The types of catalog the successful catalog retailers often send and to which marketers that are identified in their database.

Introduction:

Catalogs retailing is where catalogs play a vital role in improving the marketing efficiency and effectiveness. This strategy is to encourage the customers to visit their websites.

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