MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 16, Problem 2BYMP
Summary Introduction

To develop: positioning statement describing the breadth of the product line and value added

Introduction:

An individual or business that sells the goods and services in small quantity to the consumers and not meant for resale are termed as retailers.

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