You’ve recently accepted a job as the U.S. sales managerfor a German manufacturing company. One of your firstassignments is serving on a virtual problem-solving teamwith colleagues from Germany, France, Japan, and SouthKorea. Budgets are tight, so you won’t have the opportunity to meet with your teammates in person to get toknow one another. What steps can you take to help theteam develop into a cohesive and efficient unit?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You’ve recently accepted a job as the U.S. sales manager
for a German manufacturing company. One of your first
assignments is serving on a virtual problem-solving team
with colleagues from Germany, France, Japan, and South
Korea. Budgets are tight, so you won’t have the opportunity to meet with your teammates in person to get to
know one another. What steps can you take to help the
team develop into a cohesive and efficient unit?

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