Tony is a whiz in the kitchen. Not only does he make great food but he has invented abouta dozen time-saving kitchen gadgets along the way. These are all home-made inventionsmade either by using new materials or by modifying existing gadgets to work in new, betterways. He has made duplicate gadgets for friends and some say they use the gadget everyday. Tony quit his construction job to concentrate on his kitchen gadgets-he started hisown company, Kitchen Helpers.When deciding on your target customer, try to minimizecustomers is usually more valuable than trying to find and attract new ones.churnpivotbecause keeping existingsegmentationinseparability

Marketing is the process to Create customers and brand value. It is a vast topic including many…

Answered: company, Kitchen Helpers. en deciding…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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company, Kitchen Helpers. en deciding on your target customer, try to minimize because keeping existing omers is usually more valuable than trying to find and attract new ones.