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company, Kitchen Helpers. en deciding on your target customer, try to minimize because keeping existing omers is usually more valuable than trying to find and attract new ones.

company, Kitchen Helpers. en deciding on your target customer, try to minimize because keeping existing omers is usually more valuable than trying to find and attract new ones.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Tony is a whiz in the kitchen. Not only does he make great food but he has invented about a dozen time-saving kitchen gadgets along the way. These are all home-made inventions made either by using new materials or by modifying existing gadgets to work in new, better ways. He has made duplicate gadgets for friends and some say they use the gadget every day. Tony quit his construction job to concentrate on his kitchen gadgets-he started his own company, Kitchen Helpers. When deciding on your target customer, try to minimize customers is usually more valuable than trying to find and attract new ones. churn pivot because keeping existing segmentation inseparability
Transcribed Image Text:Tony is a whiz in the kitchen. Not only does he make great food but he has invented about a dozen time-saving kitchen gadgets along the way. These are all home-made inventions made either by using new materials or by modifying existing gadgets to work in new, better ways. He has made duplicate gadgets for friends and some say they use the gadget every day. Tony quit his construction job to concentrate on his kitchen gadgets-he started his own company, Kitchen Helpers. When deciding on your target customer, try to minimize customers is usually more valuable than trying to find and attract new ones. churn pivot because keeping existing segmentation inseparability
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