If a company wants to move to a matrix organization that will retain the efficiencies of the functional organization but also groups employees by product teams. What are the emotions that your employees may have about this organizational change?

If a company wants to move to a matrix organization that will retain the efficiencies of the functional organization but also groups employees by product teams. What are the emotions that your employees may have about this organizational change?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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