Answered: With reference to the above statement,…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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“Global Marketing Research may be daunting but it is necessary in trying to successfully navigate and penetrate a foreign market… Successful, well-conducted international market research minimises the risk of wasted money, time, and effort from ill-informed marketing and financial decisions.”
Source: Craig & Douglas (2005).

With reference to the above statement, critically discuss the key problems/challenges in collecting international market data and argue how these problems/challenges might be overcome.

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