1.What are some factors that make entry barriers low or high? How might low or high entry barriers affect the conduct of firms already operating in the market? Give examples. 2. Discuss how the degree of market concentration may be related to the speed of technical innovation. That is, are firms within industries of high or low concentration more likely to innovate quickly? How may market share and level of competition – low, medium, or high – be related to the presence or absence within firms of Research and Development? Give examples if you wish.
1.What are some factors that make entry barriers low or high? How might low or high entry barriers affect the conduct of firms already operating in the market? Give examples. 2. Discuss how the degree of market concentration may be related to the speed of technical innovation. That is, are firms within industries of high or low concentration more likely to innovate quickly? How may market share and level of competition – low, medium, or high – be related to the presence or absence within firms of Research and Development? Give examples if you wish.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1.What are some factors that make entry barriers low or high? How might low or high entry barriers affect the conduct of firms already operating in the market? Give examples.
2. Discuss how the degree of market concentration may be related to the speed of technical innovation. That is, are firms within industries of high or low concentration more likely to innovate quickly? How may market share and level of competition – low, medium, or high – be related to the presence or absence within firms of Research and Development? Give examples if you wish.
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