1.What are some factors that make entry barriers low or high? How might low or high entry barriers affect the conduct of firms already operating in the market? Give examples. 2. Discuss how the degree of market concentration may be related to the speed of technical innovation. That is, are firms within industries of high or low concentration more likely to innovate quickly? How may market share and level of competition – low, medium, or high – be related to the presence or absence within firms of Research and Development? Give examples if you wish.

1.What are some factors that make entry barriers low or high? How might low or high entry barriers affect the conduct of firms already operating in the market? Give examples. 2. Discuss how the degree of market concentration may be related to the speed of technical innovation. That is, are firms within industries of high or low concentration more likely to innovate quickly? How may market share and level of competition – low, medium, or high – be related to the presence or absence within firms of Research and Development? Give examples if you wish.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter2: Planning, Implementing, And Evaluating Marketing Strategies

Section: Chapter Questions

Problem 1DYMP

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