In İstanbul, the number of electric scooter rental companies has reached five (i.e., Martı, BinBin, HOP!, Palm, and Link.). Considering the market structure types you have learned, how do you classify the electric scooter rental market? Why? What is the firms’ strategic variable in this competition?
In İstanbul, the number of electric scooter rental companies has reached five (i.e., Martı, BinBin, HOP!, Palm, and Link.). Considering the market structure types you have learned, how do you classify the electric scooter rental market? Why? What is the firms’ strategic variable in this competition?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In İstanbul, the number of electric scooter rental companies has reached five (i.e., Martı, BinBin, HOP!, Palm, and Link.). Considering the market structure types you have learned, how do you classify the electric scooter rental market? Why? What is the firms’ strategic variable in this competition?
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