Why is communicating a clear direction for strategy important? a) The strategy can only work if everyone understands the goals and objectives of the strategy. b) It is required by law. c) It gives marketing something to do. d) Strategies only need to be communicated after they succeed.
Right-Time is a direct sales company, sells health products directly to consumers without going through retail outlets, thereby creating its own supply chain. It markets and distributes over 100 consumer products, employs over 5,000 people worldwide, and works with Right-Time business owners (RTBO) in over 25 countries. The RTBOs is the link between products and consumers. Right-Time has a global strategy for producing, marketing, and distributing its products worldwide which relies on the RTBOs. One strategy supports sustainable, small global organic farms to grow plants for their smoothie blends. Another strategy is aligning products and advertising to diverse markets. Additionally, they support employee volunteerism and offer employees four paid days per year of leave to volunteer. Employees regularly volunteer in their local communities, which builds brand awareness and demonstrates social responsibility for Right-Time. Right-Time hosts an annual celebration for employees, stakeholders, and RTBOs to reward those who have volunteered. Demonstrating a positive involvement with the community has helped their competitive advantage, and they have managed to maintain good cost control to pass the savings to their customers.
Why is communicating a clear direction for strategy important?
a) The strategy can only work if everyone understands the goals and objectives of the strategy.
b) It is required by law.
c) It gives marketing something to do.
d) Strategies only need to be communicated after they succeed.
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