Many companies are using technology to cut out the middleman and sell more directly to the consumer – think about music video downloads, e-books, software, etc. How do you think technology will continue to revolutionize the distribution channel in the future? What other industries might benefit from a more direct-to-consumer model using technology?
Many companies are using technology to cut out the middleman and sell more directly to the consumer – think about music video downloads, e-books, software, etc. How do you think technology will continue to revolutionize the distribution channel in the future? What other industries might benefit from a more direct-to-consumer model using technology?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Many companies are using technology to cut out the middleman and sell more directly to the consumer – think about music video downloads, e-books, software, etc. How do you think technology will continue to revolutionize the distribution channel in the future? What other industries might benefit from a more direct-to-consumer model using technology?
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