Sustainable marketing requires socially, environmentally and ethically responsible actions that bring value not only to present-day consumers and businesses but also to future generations and society. Using relevant examples of your choice, critically discuss how global companies demonstrate their commitment to social responsibility and ethics.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Sustainable marketing requires socially, environmentally and ethically responsible actions that bring value not only to present-day consumers and businesses but also to future generations and society. Using relevant examples of your choice, critically discuss how global companies demonstrate their commitment to social responsibility and ethics.
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