Sustainable marketing requires socially, environmentally and ethically responsible actions that bring value not only to present-day consumers and businesses but also to future generations and society. Using relevant examples of your choice, critically discuss how global companies demonstrate their commitment to social responsibility and ethics.

Sustainable marketing requires socially, environmentally and ethically responsible actions that bring value not only to present-day consumers and businesses but also to future generations and society. Using relevant examples of your choice, critically discuss how global companies demonstrate their commitment to social responsibility and ethics.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter4: Social Responsibility And Ethics In Marketing

Section: Chapter Questions

Problem 2DYMP

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