SimplySiti, is Malaysian cosmetics brands founded by the famous Malaysian singer Siti Nurhaliza. Although the cosmetics products was developed based on Korean technology, the products had received Halal certification just a few months after its introduction in 2010. Based on your observation of Malaysian Cosmetics market, what are the main factors that leads to the success of Simplysiti Cosmetics? Is it because of its founder Siti Nurhaliza is the number one singer in Malaysia or because of the Halal certification of the

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question
SIMPLYZITI
SimplySiti, is Malaysian cosmetics brands founded by the famous Malaysian singer Siti
Nurhaliza. Although the cosmetics products was developed based on Korean technology,
the products had received Halal certification just a few months after its introduction in
2010. Based on your observation of Malaysian Cosmetics market, what are the main
factors that leads to the success of Simplysiti Cosmetics? Is it because of its founder Siti
Nurhaliza is the number one singer in Malaysia or because of the Halal certification of the
products?
Transcribed Image Text:SIMPLYZITI SimplySiti, is Malaysian cosmetics brands founded by the famous Malaysian singer Siti Nurhaliza. Although the cosmetics products was developed based on Korean technology, the products had received Halal certification just a few months after its introduction in 2010. Based on your observation of Malaysian Cosmetics market, what are the main factors that leads to the success of Simplysiti Cosmetics? Is it because of its founder Siti Nurhaliza is the number one singer in Malaysia or because of the Halal certification of the products?
Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning