SimplySiti, is Malaysian cosmetics brands founded by the famous Malaysian singer Siti Nurhaliza. Although the cosmetics products was developed based on Korean technology, the products had received Halal certification just a few months after its introduction in 2010. Based on your observation of Malaysian Cosmetics market, what are the main factors that leads to the success of Simplysiti Cosmetics? Is it because of its founder Siti Nurhaliza is the number one singer in Malaysia or because of the Halal certification of the
SimplySiti, is Malaysian cosmetics brands founded by the famous Malaysian singer Siti Nurhaliza. Although the cosmetics products was developed based on Korean technology, the products had received Halal certification just a few months after its introduction in 2010. Based on your observation of Malaysian Cosmetics market, what are the main factors that leads to the success of Simplysiti Cosmetics? Is it because of its founder Siti Nurhaliza is the number one singer in Malaysia or because of the Halal certification of the
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question

Transcribed Image Text:SIMPLYZITI
SimplySiti, is Malaysian cosmetics brands founded by the famous Malaysian singer Siti
Nurhaliza. Although the cosmetics products was developed based on Korean technology,
the products had received Halal certification just a few months after its introduction in
2010. Based on your observation of Malaysian Cosmetics market, what are the main
factors that leads to the success of Simplysiti Cosmetics? Is it because of its founder Siti
Nurhaliza is the number one singer in Malaysia or because of the Halal certification of the
products?
Expert Solution

This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 2 steps

Recommended textbooks for you

Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,

Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education

Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning

Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,

Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education

Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning

Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON


Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning