SimplySiti, is Malaysian cosmetics brands founded by the famous Malaysian singer Siti Nurhaliza. Although the cosmetics products was developed based on Korean technology, the products had received Halal certification just a few months after its introduction in 2010. Based on your observation of Malaysian Cosmetics market, what are the main factors that leads to the success of Simplysiti Cosmetics? Is it because of its founder Siti Nurhaliza is the number one singer in Malaysia or because of the Halal certification of the

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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SIMPLYZITI
SimplySiti, is Malaysian cosmetics brands founded by the famous Malaysian singer Siti
Nurhaliza. Although the cosmetics products was developed based on Korean technology,
the products had received Halal certification just a few months after its introduction in
2010. Based on your observation of Malaysian Cosmetics market, what are the main
factors that leads to the success of Simplysiti Cosmetics? Is it because of its founder Siti
Nurhaliza is the number one singer in Malaysia or because of the Halal certification of the
products?
Transcribed Image Text:SIMPLYZITI SimplySiti, is Malaysian cosmetics brands founded by the famous Malaysian singer Siti Nurhaliza. Although the cosmetics products was developed based on Korean technology, the products had received Halal certification just a few months after its introduction in 2010. Based on your observation of Malaysian Cosmetics market, what are the main factors that leads to the success of Simplysiti Cosmetics? Is it because of its founder Siti Nurhaliza is the number one singer in Malaysia or because of the Halal certification of the products?
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