Using no more than 1000 words, please provide a critical review: How would you approach target audience segmentation? How many buyer personas would you create and what characteristics would you take into consideration when creating them? How could you use digital footprint to identify potential leads? Please justify
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You are responsible for digital marketing of fast-growing and ambitious women fashion apparel from Bangladesh. Your online sales contribute 20% to your overall sales. Primary markets for online sales are India (45% of total online sales revenue), Australia (30% of total online sales revenue), and Indonesia (20% of total online sales revenue). Other regions contribute only 5% to total online sales revenue. You have allocated 50% of your digital ads to Australia, 40% to India, 5% to Indonesia, and 5% to the other markets. Moreover, you have noticed that your conversion rate in Australia is lower than in India and Indonesia. You need to deploy a digital marketing campaign to increase awareness about the services and increase online sales contribution to total sales to at least 35%. In a reflective paper, please address the following:
Question 1
Using no more than 1000 words, please provide a critical review:
How would you approach target audience segmentation? How many buyer personas would you create and what characteristics would you take into consideration when creating them?
How could you use digital footprint to identify potential leads? Please justify
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