Samsung Electronics' decision to collaborate with artist Cyrine Abdelnour as the brand ambassador of the Galaxy Z Flip phone came as a result of her important and established artistic position and her wide fan base across the region as a whole, in addition to her great interest in keeping up with the latest technology. This is an example of which spokesperson: O Expert

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Samsung Electronics' decision to
collaborate with artist Cyrine
Abdelnour as the brand ambassador
of the Galaxy Z Flip phone came as a
result of her important and
established artistic position and her
wide fan base across the region as a
whole, in addition to her great
interest in keeping up with the latest
technology. This is an example of
which spokesperson:
O Expert
O Dead person endorsement
O CEO spoke person
O Celebrity
Transcribed Image Text:Samsung Electronics' decision to collaborate with artist Cyrine Abdelnour as the brand ambassador of the Galaxy Z Flip phone came as a result of her important and established artistic position and her wide fan base across the region as a whole, in addition to her great interest in keeping up with the latest technology. This is an example of which spokesperson: O Expert O Dead person endorsement O CEO spoke person O Celebrity
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