Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
The brands meaning and positioning is derived from the seven Ps. Contrast the seven Ps which
position KFC South Africa relative to their major competitors. Use the following heading:
Physical evidence/store atmospherics
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