What is a brand archetype, which we use in SMM? A) McDonald's "M" B) Dr. Scholls foot arches C) universal characters that appear in our cultures - adapted to represent a brand D) the brand's enemy

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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What is a brand archetype, which we use in SMM?

A) McDonald's "M"
B) Dr. Scholls foot arches
C) universal characters that appear in our cultures - adapted to represent a brand
D) the brand's enemy
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