Reflect on the salience of brand strategy followed by M & M globally and identify the brand’s positioning approach.
If M & M chooses to focus on brand laddering as a concept, highlight the key priorities the brand could consider.
Based on the brand laddering approach suggested in question 2, ideate a suitable communication strategy that focuses on both ATL and BTL initiatives in a geography of your choice.
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The success of M&Ms which is influenced by its parent company Mars, may be attributed not only to its great food but also to its innovative and attentive approach. During its active period, it consistently presented fresh campaigns. They are well thought out and successfully persuade customers to purchase the goods.
The fundamental branding approach employed by M&M's in its target markets and products turned out to be a game-changer. These are the fundamental building blocks on which any business may construct its operating system and more successfully launch new goods.
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