You are responsible for digital marketing of fast-growing and ambitious women fashion apparel from Bangladesh. Your online sales contribute 20% to your overall sales. Primary markets for online sales are India (45% of total online sales revenue), Australia (30% of total online sales revenue), and Indonesia (20% of total online sales revenue). Other regions contribute only 5% to total online sales revenue. You have allocated 50% of your digital ads to Australia, 40% to India, 5% to Indonesia, and 5% to the other markets. Moreover, you have noticed that your conversion rate in Australia is lower than in India and Indonesia. You need to deploy a digital marketing campaign to increase awareness about the services and increase online sales contribution to total sales to at least 35%. In a reflective paper, please address the following: Question 1 In a short essay, using no more than 500 words, please evaluate: What could be possible issues in the sales funnel that influence the conversion? What SEO efforts could you undertake to improve the position of your website?
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You are responsible for digital marketing of fast-growing and ambitious women fashion apparel from Bangladesh. Your online sales contribute 20% to your overall sales. Primary markets for online sales are India (45% of total online sales revenue), Australia (30% of total online sales revenue), and Indonesia (20% of total online sales revenue). Other regions contribute only 5% to total online sales revenue. You have allocated 50% of your digital ads to Australia, 40% to India, 5% to Indonesia, and 5% to the other markets. Moreover, you have noticed that your conversion rate in Australia is lower than in India and Indonesia. You need to deploy a digital marketing campaign to increase awareness about the services and increase online sales contribution to total sales to at least 35%. In a reflective paper, please address the following:
Question 1
In a short essay, using no more than 500 words, please evaluate:
What could be possible issues in the sales funnel that influence the conversion?
What SEO efforts could you undertake to improve the position of your website?
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