South Asia market. They have no prior experience of working in this part of the world and have hired you as their Marketing expert. Your very first task is to a brief analysis of the Marketing Challenges which the company could face in the initial year or two of their launch Feel free to make assumptions

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The Marketing Challenge
Tim Hortons, one of the most successful coffee
shop brands in Canada is planning to enter the
South Asia market. They have no prior experience
of working in this part of the world and have hired
you as their Marketing expert. Your very first task is
to a brief analysis of the Marketing Challenges
which the company could face in the initial year or
two of their launch. Feel free to make assumptions.
Transcribed Image Text:The Marketing Challenge Tim Hortons, one of the most successful coffee shop brands in Canada is planning to enter the South Asia market. They have no prior experience of working in this part of the world and have hired you as their Marketing expert. Your very first task is to a brief analysis of the Marketing Challenges which the company could face in the initial year or two of their launch. Feel free to make assumptions.
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