During the introduction stage of the product life cycle, the biggest place (distribution) challenge for marketers is toincrease inventory levels at warehouses and distribution centers to meet potential demand.Gain distribution outlets for the product because channel intermediaries-wholesalers and retailers-may be hesitant to carrya new product.use an intermodal logistics system to get the products through the marketing channel as quickly as possible.Build storage warehouses and distribution centers to establish an efficient infrastructure for the new product. Apple use a skimming strategy during the introduction stage of its iPhone to help recover its research anddevelopment costs and tocapitalize on the price insensitivity of early buyers.Discourage other companies in the industry.Gain market share.Reduce advertising costs.

1- Option B , Gain distribution outlets for the product because the channel intermediaries -…

Answered: Apple use a skimming strategy during…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Apple use a skimming strategy during the introduction stage of its iPhone to help recover its research and development costs and to capitalize on the price insensitivity of early buyers. Discourage other companies in the industry. Gain market share. O Reduce advertising costs.