Apple use a skimming strategy during the introduction stage of its iPhone to help recover its research and development costs and to capitalize on the price insensitivity of early buyers. Discourage other companies in the industry. Gain market share. O Reduce advertising costs.
Apple use a skimming strategy during the introduction stage of its iPhone to help recover its research and development costs and to capitalize on the price insensitivity of early buyers. Discourage other companies in the industry. Gain market share. O Reduce advertising costs.
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 2DYMP
Related questions
Question
![During the introduction stage of the product life cycle, the biggest place (distribution) challenge for marketers is to
increase inventory levels at warehouses and distribution centers to meet potential demand.
Gain distribution outlets for the product because channel intermediaries-wholesalers and retailers-may be hesitant to carry
a new product.
use an intermodal logistics system to get the products through the marketing channel as quickly as possible.
Build storage warehouses and distribution centers to establish an efficient infrastructure for the new product.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F4985d1d3-ab56-4dd0-840d-108315dd0705%2Ffde701ea-fa67-45f7-bcc0-47bff6dbd784%2Fjzlw52q_processed.jpeg&w=3840&q=75)
Transcribed Image Text:During the introduction stage of the product life cycle, the biggest place (distribution) challenge for marketers is to
increase inventory levels at warehouses and distribution centers to meet potential demand.
Gain distribution outlets for the product because channel intermediaries-wholesalers and retailers-may be hesitant to carry
a new product.
use an intermodal logistics system to get the products through the marketing channel as quickly as possible.
Build storage warehouses and distribution centers to establish an efficient infrastructure for the new product.
![Apple use a skimming strategy during the introduction stage of its iPhone to help recover its research and
development costs and to
capitalize on the price insensitivity of early buyers.
Discourage other companies in the industry.
Gain market share.
Reduce advertising costs.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F4985d1d3-ab56-4dd0-840d-108315dd0705%2Ffde701ea-fa67-45f7-bcc0-47bff6dbd784%2Fee6ic6s_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Apple use a skimming strategy during the introduction stage of its iPhone to help recover its research and
development costs and to
capitalize on the price insensitivity of early buyers.
Discourage other companies in the industry.
Gain market share.
Reduce advertising costs.
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