Quartz is an Indian watch making company that has started its operation in 1998. Quartz has several competitors. They have started to sell the product in five countries recently. Before entering into the market, company has tried to understand the needs and preferences of all the markets. The international marketing team of the company has considered the customer preferences of all countries while deciding a uniform marketing mix strategy across the countries. Analyse the international marketing approach adopted by the company. Select one: a. Geocentric approach b. Ethnocentric approach c. Regiocentric approach d. Polycentric approach

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Global supply chain management

Global supply chain management is a broad term that covers all aspects of a product's lifespan, from conception through distribution to consumers. The study of planning how goods and services will get from producer to consumer is known as global supply chain management (GSCM). The supply chain, as the name implies, is a group of network functions, organizations, and personnel. It begins with those who produce and supply raw materials or components to manufacturers, continues with logistics services that carry finished goods to warehouses and distribution centers, and ends with wholesalers and retailers purchasing the goods.