Quartz is an Indian watch making company that has started its operation in 1998. Quartz has several competitors. They have started to sell the product in five countries recently. Before entering into the market, company has tried to understand the needs and preferences of all the markets. The international marketing team of the company has considered the customer preferences of all countries while deciding a uniform marketing mix strategy across the countries. Analyse the international marketing approach adopted by the company. Select one: a. Geocentric approach b. Ethnocentric approach c. Regiocentric approach d. Polycentric approach
Quartz is an Indian watch making company that has started its operation in 1998. Quartz has several competitors. They have started to sell the product in five countries recently. Before entering into the market, company has tried to understand the needs and preferences of all the markets. The international marketing team of the company has considered the customer preferences of all countries while deciding a uniform marketing mix strategy across the countries. Analyse the international marketing approach adopted by the company. Select one: a. Geocentric approach b. Ethnocentric approach c. Regiocentric approach d. Polycentric approach
Chapter9: Reaching Global Markets
Section: Chapter Questions
Problem 2DYMP
Related questions
Question
Quartz is an Indian watch making company that has started its operation in 1998. Quartz has several competitors. They have started to sell the product in five countries recently. Before entering into the market, company has tried to understand the needs and preferences of all the markets. The international marketing team of the company has considered the customer preferences of all countries while deciding a uniform marketing mix strategy across the countries. Analyse the international marketing approach adopted by the company.
Select one:
a. Geocentric approach
b. Ethnocentric approach
c. Regiocentric approach
d. Polycentric approach
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 2 steps
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, management and related others by exploring similar questions and additional content below.