A. Think of a brand or product that is available throughout the world, such as an athletic brand like Nike or a food product like Pepsi or Coca-Cola. Now go online to the different country-specific branches of the company’s What differences are there? How might the company be attempting to tailor its globalized product to a specific culture? What advances into the foreign market does this use of the Internet allow the company to make?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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A. Think of a brand or product that is available throughout the world, such as an athletic brand like Nike or a food product like Pepsi or Coca-Cola. Now go online to the different country-specific branches of the company’s

  1. What differences are there?
  2. How might the company be attempting to tailor its globalized product to a specific culture?
  3. What advances into the foreign market does this use of the Internet allow the company to make?
  4. What advantages does this globalization of its products give the company?
  5. In what other ways has technology helped speed this globalization?

 

B. Write a 5-paragraph essay on the influence of social media on our lives and its relevance to how information is shared among us nowadays. No restriction on the number of words.

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