You will submit your business plan. Discuss the points below to make the business plan. Discuss PepsiCo’s Readiness for Global Business and Strategic Direction What is PepsiCo doing about Country/Region Selection PepsiCo’s Industry Market Potential Assessment Foreign Business Partner Selection (in the selected countries like the UK, Canada, and China)

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You will submit your business plan. Discuss the points below to make the business plan.

  1. Discuss PepsiCo’s Readiness for Global Business and Strategic Direction
  2. What is PepsiCo doing about Country/Region Selection 
  3. PepsiCo’s Industry Market Potential Assessment
  4. Foreign Business Partner Selection (in the selected countries like the UK, Canada, and China) 
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