Create a stakeholder analysis - looking at the impact of each (power and interest) and the impact of globalization on each stakeholder. Stakeholder Analysis for Old Spice: Customers: Impact: Customers are directly affected by Old Spice's products, pricing, and marketing strategies. Their buying behaviors are influenced by product quality, pricing, and brand image. Interest: High interest in high-quality grooming products, reasonable prices, and effective marketing campaigns. Influence: Indirect influence through their purchasing decisions and brand loyalty. Government and Regulatory Bodies: Impact: Government regulations can affect Old Spice's product safety and labeling. Trade policies can impact ingredient costs and availability. Interest: Ensuring compliance with regulations and trade policies. Influence: High influence through regulatory enforcement and trade agreements. Suppliers: Impact: Suppliers provide ingredients and materials for Old Spice products. Economic factors, like inflation, can affect supplier costs. Interest: Stable and long-term relationships with Old Spice, timely payments. Influence: Influence through pricing, quality, and availability of materials. Competitors: Impact: Competitors can affect Old Spice's market share, pricing strategies, and product innovation. Interest: Gaining a competitive advantage, market dominance. Influence: High influence through competitive strategies and market actions.     Employees: Impact: Employees play a vital role in product development, marketing, and customer service. Interest: Job security, fair wages, a positive work environment. Influence: Indirect influence through their work and contributions. Investors and Shareholders: Impact: Investors and shareholders are concerned about the company's financial performance and long-term sustainability. Interest: Profitability, stock price growth, dividend payouts. Influence: Influence through investment decisions and voting power. Environmental Organizations: Impact: Environmental factors, such as sustainability and climate change, can influence consumer preferences. Interest: Promoting eco-friendly products, sustainable practices. Influence: Influence through public awareness and potential boycotts. Consumer Advocacy Groups: Impact: These groups advocate for consumer rights and product safety. Interest: Ensuring Old Spice products meet safety standards, fair pricing. Influence: Influence through public awareness campaigns and legal actions. Media and Advertising Agencies: Impact: They help in shaping Old Spice's brand image and marketing strategies. Interest: Successful advertising campaigns, maintaining a positive brand image. Influence: Influence through creative input and media coverage. Retailers and Distributors: Impact: Retailers and distributors play a crucial role in product distribution and availability. Interest: Efficient supply chains, on-time deliveries, competitive pricing. Influence: Influence through distribution agreements and shelf space allocation. Local Communities: Impact: Old Spice's operations can have social and economic impacts on local communities. Interest: Employment opportunities, community development, responsible business practices. Influence: Influence through community relations and corporate social responsibility efforts.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Create a stakeholder analysis - looking at the impact of each (power and interest) and the impact of globalization on each stakeholder.

Stakeholder Analysis for Old Spice:

Customers:

Impact: Customers are directly affected by Old Spice's products, pricing, and marketing strategies. Their buying behaviors are influenced by product quality, pricing, and brand image.

Interest: High interest in high-quality grooming products, reasonable prices, and effective marketing campaigns.

Influence: Indirect influence through their purchasing decisions and brand loyalty.

Government and Regulatory Bodies:

Impact: Government regulations can affect Old Spice's product safety and labeling. Trade policies can impact ingredient costs and availability.

Interest: Ensuring compliance with regulations and trade policies.

Influence: High influence through regulatory enforcement and trade agreements.

Suppliers:

Impact: Suppliers provide ingredients and materials for Old Spice products. Economic factors, like inflation, can affect supplier costs.

Interest: Stable and long-term relationships with Old Spice, timely payments.

Influence: Influence through pricing, quality, and availability of materials.

Competitors:

Impact: Competitors can affect Old Spice's market share, pricing strategies, and product innovation.

Interest: Gaining a competitive advantage, market dominance.

Influence: High influence through competitive strategies and market actions.

 

 

Employees:

Impact: Employees play a vital role in product development, marketing, and customer service.

Interest: Job security, fair wages, a positive work environment.

Influence: Indirect influence through their work and contributions.

Investors and Shareholders:

Impact: Investors and shareholders are concerned about the company's financial performance and long-term sustainability.

Interest: Profitability, stock price growth, dividend payouts.

Influence: Influence through investment decisions and voting power.

Environmental Organizations:

Impact: Environmental factors, such as sustainability and climate change, can influence consumer preferences.

Interest: Promoting eco-friendly products, sustainable practices.

Influence: Influence through public awareness and potential boycotts.

Consumer Advocacy Groups:

Impact: These groups advocate for consumer rights and product safety.

Interest: Ensuring Old Spice products meet safety standards, fair pricing.

Influence: Influence through public awareness campaigns and legal actions.

Media and Advertising Agencies:

Impact: They help in shaping Old Spice's brand image and marketing strategies.

Interest: Successful advertising campaigns, maintaining a positive brand image.

Influence: Influence through creative input and media coverage.

Retailers and Distributors:

Impact: Retailers and distributors play a crucial role in product distribution and availability.

Interest: Efficient supply chains, on-time deliveries, competitive pricing.

Influence: Influence through distribution agreements and shelf space allocation.

Local Communities:

Impact: Old Spice's operations can have social and economic impacts on local communities.

Interest: Employment opportunities, community development, responsible business practices.

Influence: Influence through community relations and corporate social responsibility efforts.

Expert Solution
Step 1: Introduction

The stakeholder analysis you gave for Old Spice is thorough and well-organized. Customers, government and regulatory bodies, suppliers, competitors, employees, investors and shareholders, environmental organizations, consumer advocacy groups, media and advertising agencies, retailers and distributors, and local communities are all included.


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