2. What are the main factors influencing an organization's marketing environment? Using a framework of your choice, describe how trends in each of the main environments impacts on the current European market for airline flights. How could these insights into the marketing environment help to shape marketing strategy for Saudi Airline when developing this market?

2. What are the main factors influencing an organization's marketing environment? Using a framework of your choice, describe how trends in each of the main environments impacts on the current European market for airline flights. How could these insights into the marketing environment help to shape marketing strategy for Saudi Airline when developing this market?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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