1. Answer the following. • In 7/11 stores, discuss its brand identity as their strength and how it affects their competitors as threats. • Discuss the digital transformation of 7/11 in the Philippines. What are the situations to prove this?

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Individual Branding

Individual branding is a marketing strategy companies can use to associate each individual product with its own brand. This strategy helps in protecting a company’s other products if one of them fails or does not gain a great significance in the market.